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If 200K People Retweet Your Promotion And Nobody Becomes A Customer, Is That...
Are You Tracking ROI? Too many times we see businesses haphazardly throw random campaigns at the wall to see what sticks. One member of the marketing team is “trying out” a few Facebook ads while a...
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Need Real Time Analytics? Announcing Small Biz Insight
Small Biz Insight is a real time web analytics service allowing you to view up to the minute data on the traffic to your web site. Most services don’t allow you to make split second decisions because...
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Introducing The Interactive Online Marketing Ecosystem
In an effort to offer the most value to our readers, we have created an interactive map of the Online Marketing Ecosystem. There are so many marketing technologies available that we felt it was...
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Building Your Online Marketing Ecosystem Part VII: Feedback And Comments
If you want to develop the “persona” of your small business, you have to make sure your audience is easily able to interact and share their thoughts and feedback with you. It’s also important to...
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Why Aren’t You Measuring The ROI Of Your Online Marketing Efforts?
I recently participated in Omniture’s ”2010 Online Analytics Benchmark Survey” and received a customized report from them yesterday and wanted to share some of the information with you. It doesn’t...
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What if You Could Combine Outbound/Offline Marketing with Inbound/Online...
If you have a local business and still rely on direct mail to reach prospects as well as existing customers, then you have experienced the fear of not knowing whether you have achieved any ROI. What...
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